On May 8, Northport-East Northport third graders in the
district’s Investigate Gifted & Talented program took part in an
interactive and informative presentation on Internet advertising. The
enrichment program emphasizes higher level thinking skills, problem
solving activities and cooperative learning techniques. This semester,
third graders have been studying advertising as part of their
Arthur Frischman, an ‘Investigate’ parent and owner of an
internet adverting company, met with students via Google Meet. He
demonstrated how the internet works, and how online advertising can
reach potential customers through three methods: intent based,
behavioral and retargeting.
He explained how the internet gathers information regarding a
person’s age, gender, marital status and hobbies, and showed students
how ads use that information to target online consumers. Additionally,
he spoke about how advertisers use “hook, story, offer” to grab the
attention of potential customers.
Students then had the opportunity to try this technique for
themselves. At home, they have been creating and illustrating their own
internet advertisements, which they plan to share with their classmates
during an upcoming Google Meet.